Dutch is different
Hiring Dutch Uncle means working with a dedicated creative business partner.
Creative business partners work alongside executive teams on projects where business demands and human needs intersect, helping solve growth, marketing, and culture challenges through structured thinking, embedded leadership, and targeted creative support.
Communicate
Align
Adapt
Grow
Not an agency, not a consultant
Traditional agencies and consulting firms like to talk about partnership, but they're built to help themselves, not clients.
Creative agencies sell deliverables like campaigns, websites, and videos, not business outcomes. Their revenue model pushes them to prioritize more work over the right work.
Consultancies sell analysis, not execution. They’re incentivized to extend engagements and upsell expensive implementation plans, not help clients solve problems.
Most businesses don’t need overbuilt deliverables or overwhelming analysis, they need straightforward help getting complex things done.
The Dutch Uncle story
After two decades in strategy and creative leadership I saw what the data now confirms: the traditional ways organizations get problem-solving help aren't working.
83% of CMOs are restructuring to move faster and work smarter, often by reducing reliance on agencies, and even top consulting firms now admit their legacy models are too slow for today’s business environment.
Dutch Uncle was built to fix that, not with another framework or service bundle, but an entirely new model: The Creative Business Partner.
CBPs are flexible, customer-oriented creative thinkers with a rigorous understanding of business principles. They don’t sell decks or deliverables, they embed alongside leadership teams to help clarify direction, frame the real problem, and carry strategic intent all the way through execution.
Because here’s the other truth: Creative problem-solving still matters, now more than ever. It's the interpretive muscle organizations need to make sense of complexity, understand people, shape ideas, and operate with integrity.
The mistake hasn’t been overinvesting in creative and strategic work, but investing in work disconnected from hard truths and real outcomes. What that’s produced is endless content, lookalike tactics, and a customer base that’s increasingly unmotivated, skeptical, and disengaged.
Dutch Uncle exists to reconnect creative problem-solving to clarity and intent, and to help organizations like yours adapt, communicate, and grow.
Chris Frampton
Founder and Principal Creative Business Partner
