Brands that connect with customers are built on research, not guesses

Dutch Uncle is a market research and brand strategy agency that helps organizations of all kinds understand their customers, position themselves against competitors, and tell stories that matter.

See how we help

Create clarity at every touchpoint

We craft crystal clear positioning, messaging, and brand strategies. Our research-informed approach helps drive your customers to buy, and gives them clear, compelling reasons to choose you over competitors.

We help founders and marketing leaders take the guesswork out of creating effective strategy so they can get real ROI on sales and market efforts at every touchpoint.

See our results

Get things done

Everything you need to understand your customers, set priorities, and make an impact.

Market Research

Gather key data and insights to learn what drives your audience to buy through customer interviews, surveys, and market studies.

Brand Strategy

Use positioning strategy and research to help define and communicate your organization's value so you can attract more customers and grow your business.

Copy + Creative

Craft compelling names, words, visuals, and more to tell a emotionally engaging story based in fact, not fiction, across channels and customer experiences.

Why Dutch Uncle?

Hi, I'm Chris, and I started Dutch Uncle with a simple goal: To provide organizations with sensible, transformative strategic and creative thinking based in research, not opinion.

I have over 20 years of experience as a strategic and creative leader with expertise in innovation, audience engagement, and human-centred design. I'm passionate about creating data-informed, mission-aligned strategies that change minds, experiences, and organizations for the better.

I believe thriving independent businesses are crucial to a well-functioning society, so reach out and let's talk about how I can help yours adapt, communicate, and grow.

Chris Frampton
Founder, Brand Strategist

Let's talk about you

If you think Dutch Uncle might be able to help your organization get clear on who you serve, what they care about, and how to reach them, get in touch to set up a no-pressure conversation.

Prefer email?

Reach us at contact at dutchuncle.cc

A market research and brand strategy agency. Storytelling, with rigor.

A market research and brand strategy agency. Storytelling, with rigor.